Free protocol
I got denied for life insurance. That fight became the daily protocol I run my business on.
Fatty liver, from how obese I got when my athlete years ended. I had to heal my liver enzymes and put up clean blood work to get approved for a $3,000,000 policy. Out of that came two morning moves and three scoreboards. Here is the whole thing, plus a score out of 35 so you know which layer is slipping.
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Who reads an operator like this
Built with founders in the room
“You take control, own stuff, and make me feel confident that I can step away more and more. I feel I'm being more present as a mom and wife right now.”
$150K to $1.2M/mo
“The way he looks at data, knows the tools, and puts together a holistic strategy is next level. Highly recommend.”
-45.5% cost per lead
“Congratulations on a phenomenal operation you oversee. It has been an absolute pleasure working with you.”
“It's been refreshing to have somebody who can identify holes in your system with a problem and solution driven goal tailored exactly to you.”
“We implemented the structured interview process and my newest hire locked up 11 deals in her first 30 days. Game-changing stuff for recruiting, and I have been doing my own hiring for 8 years.”
11 deals in 30 days
“I hit my first $10k month in July! Thanks Acesa Garrard for all your support and guidance!”
First $10K month
Systems installed for operators like you
What's inside
What the Business Athlete Protocol gives you
The whole daily protocol, nothing held back
My day start to finish, on one page. It takes about four minutes to learn. Two morning moves: move your body, check your bank account.
Seven layers, each with a diagnostic
The first hour, movement, recovery and sleep, fuel, the stack, the money check, and the three scoreboards. Five honest questions per layer.
Score yourself out of 35
Count the boxes you can actually tick and land in red, yellow, or green. Your lowest layer is your finding, not your total.
Why the protocol keeps falling apart
Most owners drop it because the business won't let them keep it. You can't protect the first hour when you're the only one who can answer a lead. That's a wiring problem, not a discipline problem.
The receipts
A custom pool builder in the Houston metro had everything running through him, and the gym was the first thing to go. This summer he stepped away for the July 4th weekend with sales conversations still covered.