Free scorecard
Can you state your five numbers right now, from memory?
Cost per signed customer, CAC, LTV, trailing-12-month LTV, and event match rate. The operators who scale answer in seconds. The Five Numbers Test scores where you stand, out of 10.
Instant download, plus a seat in The Revenue Architect, our free weekly systems email for founder-led businesses.
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Who reads an operator like this
Built with founders in the room
“You take control, own stuff, and make me feel confident that I can step away more and more. I feel I'm being more present as a mom and wife right now.”
$150K to $1.2M/mo
“The way he looks at data, knows the tools, and puts together a holistic strategy is next level. Highly recommend.”
-45.5% cost per lead
“Congratulations on a phenomenal operation you oversee. It has been an absolute pleasure working with you.”
“It's been refreshing to have somebody who can identify holes in your system with a problem and solution driven goal tailored exactly to you.”
“We implemented the structured interview process and my newest hire locked up 11 deals in her first 30 days. Game-changing stuff for recruiting, and I have been doing my own hiring for 8 years.”
11 deals in 30 days
“I hit my first $10k month in July! Thanks Acesa Garrard for all your support and guidance!”
First $10K month
Systems installed for operators like you
What's inside
What the Five Numbers Test gives you
The five numbers that run your business
Cost per signed customer, CAC, LTV, trailing-12-month LTV, and event match rate. What each one tells you, in plain terms.
Why guessing feels like knowing
You run on feel and call it instinct. A guess scored as knowledge is exactly how owners end up steering a business they can't see.
Score your five
Rate each number: I know it exactly, I could find it, or I'm guessing. Add them up out of 10 and read where you land: flying blind, half-lit, or in control.
The receipts
An Owner's Dashboard that refreshes unit economics nightly. 'What's my pipeline worth?' went from a feeling to a number in about four seconds, and tracked wins went from 10 worth $227K to 37 worth $1.28M.
The Sunday 5-minute read
The five numbers to put on one screen and the one question to ask every week. You'll know what to watch before we ever build the dashboard.