Question 1

The investment looks high next to what we pay our current agency.

Accepted Answer

It probably is, because you are comparing two different things. Most agencies sell media buying. The install is $8,500 one time, and it builds the machine underneath the media: attribution, speed to lead, follow-up, the sales process, and the dashboard. That is a one-time cost, less than one mid-level hire, and the system stays yours. The honest test is not what you pay per month. It is what percentage of the leads you already paid for are dying between the click and the contract.

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Still have one we did not answer? Ask it on the call. That is what it is for.

Question 2

What is the Growth Audit and what do I actually get?

Accepted Answer

It runs in two calls. The first is a thirty minute block, usually done in twenty-five, to understand your goal in your words and get read access to your accounts. Then our team goes to work on your real numbers. On the review call you get your baseline against our benchmarks, your three biggest leaks with a dollar-per-year number on each, a full-funnel forecast, and a 12-week roadmap. You keep all of it whether you hire us or not.

Question 3

Why is the audit free? What is the catch?

Accepted Answer

We install for ten businesses at a time, one operator per market, and we run every build ourselves. The audit is how we find the ten worth saying yes to. That is the whole trade. We spend the hours up front, you get the diagnosis either way, and we both find out fast whether this fits.

Question 4

Do you guarantee results?

Accepted Answer

One promise, in writing. Within 90 days the system surfaces revenue opportunity worth 29% of your baseline quarter, visible in your own dashboard, or we keep working free until it does. Surfaced means found, tracked, and ready to work. We do not promise what your team collects, because that is not ours to control, and anyone who promises it is guessing. The exact definitions are in the agreement in plain language, before you sign anything.

Question 5

How fast will I see something change?

Accepted Answer

Clarity first, then control, then predictability. Inside 30 days you know where demand actually comes from. Inside 60 you can see how it converts. Inside 90 the machine is running and the whole business reads on one screen. If your tracking is already broken today, the first real change shows up in week two, when you can finally see what you have been paying for.

Question 6

How do I know you will not be like the last agency?

Accepted Answer

The last agency probably did exactly what it was hired to do: buy media and report leads. The failure was visibility. If you cannot trace a lead to a closed dollar, nobody can tell whether the spend worked, including them. So attribution is the first thing we install, before we touch a campaign. Ask any agency for your event match rate and your trailing 12-month LTV. If the room goes quiet, that is your answer.

Question 7

Does the price include ad spend?

Accepted Answer

No. Ad spend goes straight to Meta and Google on your own card, in your own accounts. We never mark it up and we never hold it. You own every account and every login on day one and on the day we part ways.

Question 8

What size businesses do you work with? Are we too small or too big?

Accepted Answer

We qualify on shape, not on a revenue number. The fit is owner-led and owner-operated: real customers, real demand, and the marketing, the follow-up and the close still routing through the founder. If the business is early enough that the constraint is demand rather than leakage, the install is not your next move and we will say so on the call. If you already have a marketing team owning this end to end, the conversation changes from installing the system to fixing the seams in the one you have.

Question 9

What industries do you know? Do you understand how my business sells?

Accepted Answer

Home services, pools, med spas, and professional services. What they share matters more than what separates them: a considered purchase, a quote, a follow-up window measured in weeks, and an owner who is the closer. If your sale is an impulse click, we are the wrong shop. If it takes a conversation, this is built for it.

Question 10

What does onboarding look like and how long does it take?

Accepted Answer

Kickoff is a two-hour owner interview, not a discovery call. We pull real numbers and order the install worst leak first. Tracking and pipelines go in during the first two weeks. The full build is 90 days across three phases and nine systems.

Question 11

What is actually included if we work together?

Accepted Answer

Nine systems over 90 days. Real attribution end to end. An AI front desk that answers every lead in under 60 seconds. A six-touch follow-up machine on every quote plus a dead-list reactivation. Traffic across Meta, Google, and Local Services. Landing pages and creative. A good-better-best sales process. One owner's dashboard. A 12-month revenue calendar that covers your slow season before it arrives.

Question 12

What do you need from me and my team?

Accepted Answer

Two to three hours a week for 90 days. Done for you means we do the building. Your hours go to the decisions only you can make: pricing, offers, who answers the phone. Not homework.

Question 13

How long am I locked in? Can I get out?

Accepted Answer

The 90-day install is the commitment, because a system half installed is worse than none. From day 91 the retainer runs month to month. If you want to run the engine yourself after the build, that is the Install tier and it was always an option.

Question 14

Can you work with our CRM and the tools we already have?

Accepted Answer

Where the tool can carry the process, yes, and we install into it. Where it cannot, you will know exactly why before anything moves. A CRM does not fix a broken process, it amplifies one, so we build the process that makes the tool make sense. Every account stays in your name.

Question 15

My team can handle some of this internally.

Accepted Answer

Good. Keep them on it. The parts that break are almost never the parts a team cannot do, they are the parts nobody owns: the tracking nobody reconciles, the follow-up that stops at touch two, the quote that never gets a fourth call. Tell us on the audit what your team already runs well and we will scope around it instead of charging you twice.

Question 16

Do you do strategy, or just execution?

Accepted Answer

Both, and the order matters. The strategy comes out of your numbers on the audit, not out of a template. Then we build it. We are not a consultancy that hands you a deck and leaves, and we are not a vendor that runs ads with no opinion about the funnel underneath them.

Question 17

Who actually works on my account?

Accepted Answer

A fulfillment lead and an account manager own the relationship, backed by an install team: attribution engineer, web designer, creative designer, copywriter, media buyer, and QA. Acesa runs every build. That is the real reason capacity is ten at a time.

Question 18

How do you handle creative fatigue when the ads stop working?

Accepted Answer

We plan for decay instead of reacting to it. Creative ships on a schedule, in concept families, so when a hook fatigues we are testing the next one already. And because the tracking is clean, we can tell the difference between a tired creative and a broken follow-up, which is the call most agencies get wrong.

Question 19

What if it does not work?

Accepted Answer

Then the 29% Promise triggers and we keep working free until the system surfaces it. Past that, everything we build is in your accounts, under your logins, and it keeps running the day we stop. The realistic downside here is not losing the system. It is the 90 days.

Question 20

What makes you different from every other agency?

Accepted Answer

An agency rents you leads. We install infrastructure you own. When an agency engagement ends the leads stop. When our install ends the system keeps working, because it is yours. The other difference is where we start: data, not creative. Most shops start with an ad. We start with whether you can trace a dollar of spend to a dollar of revenue.

Question 21

How does the pricing actually work?

Accepted Answer

Three tiers, same nine-step install. Install is $8,500 one time and you run the engine from there. Managed is $8,500 plus $2,400 a month starting day 91 plus 1.5% of invoiced revenue. Growth Partner is $8,500 plus $2,400 a month plus 4% of invoiced revenue, and we own the whole funnel from click to appointment to customer to review, including cold outreach. CRM is $97 a month on every tier. Revenue share is billed quarterly on invoiced revenue.

Question 22

Can you show me the revenue share math with real numbers?

Accepted Answer

Say you invoice $1.2M in a year on Managed. The share is 1.5%, so $18,000 across four quarterly bills, plus $2,400 a month from day 91. If the install moves you from $1.2M to $1.5M, our share grows by $4,500 and you keep the other $295,500. That is the point of the structure. Our upside only exists on the revenue that was not there before.

Question 23

Why is this better than a flat retainer like everyone else charges?

Accepted Answer

A flat retainer pays the same whether your revenue goes up, sideways, or down. That is a great deal for the agency in a bad quarter. Tying part of our fee to invoiced revenue means a slow season costs us too. It also kills the incentive to pad the lead count, because a lead that never invoices is worth nothing to us.

Question 24

How do you decide which tier is right for us?

Accepted Answer

On the audit, off your numbers. If you have a marketing person who can run the engine, Install. If you want the machine and the operator, Managed. If you want us owning the funnel end to end including outbound, Growth Partner, and that one has the tightest capacity, usually two or three open slots. We tell you which one fits. You are not talked up a tier.

Question 25

We already run ads and they work fine. Why would we need you?

Accepted Answer

Then you are exactly who this pays off for, because the spend is already there. One pool builder came to us at 774 leads and one tracked sale on $43,707 of spend. Not a bad business. A blind one. Once we made the pipeline visible, tracked wins went from $227K to $1.28M, and the same spring quarter went from $377,424 to $935,452. He was already growing before we arrived and we do not claim we created that. We made it visible, repeatable, and his to keep.

Question 26

What happens after the 90 days? Do I still need you?

Accepted Answer

No, and that is on purpose. At handoff the machine is yours: your accounts, your logins, your data, your documented process. Plenty of owners take the Install tier and run it themselves from day 91. The ones who stay on Managed or Growth Partner stay because they would rather spend their week closing than buying media, not because the system stops without us.

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