The 90-Day Pool Install
We Install Your Entire Growth Team. You Stop Being the Glue.
For custom pool builders doing $1M or more. We install the system that captures every lead, follows up on every estimate, and turns both into signed contracts. Ninety days, done for you, and you own all of it.
Free. Not a sales call. You keep the plan either way.
Ten installs at a time. One operator per market.
Why operators trust this
Built by an operator, not an agency.
Acesa Garrard ran an $84M P&L at Best Buy and was COO of a roughly $12M company before starting Rebel Growth Labs. This is the system he wished existed, built for the people who are the bottleneck in their own business.
- 9
- Steps in the install
- 90
- Days to running without you
- 10
- Concurrent installs, by design
- 1
- Operator per market
The problem
Your ad account and your bank account disagree.
Same business. Same year. Two completely different stories.
What the dashboard reported
- $43,706.79 in ad spend
- 774 leads delivered
- Cost per lead trending down
- Everything green
What actually got tracked
- 1 purchase event
- $0 in attributed value
- No idea which dollar worked
- No idea which lead died, or when
A real Houston pool builder, the year before we installed. The ads were not the problem. Nothing downstream was wired, so leads landed in a dozen places and follow-up depended on whoever remembered.
You cannot fix what you cannot see. So we start by making it visible.
What changed
Same market. Same owner. Same product.
Here is the first 30 days after the install on that same account.
- 35
- Appointments booked
- $91.94
- Cost per appointment
- 7
- Purchases
- $435K
- Revenue generated
We did not find him more leads. We stopped losing the ones he already had.
How it works
The 3D Revenue Framework.
Three phases. Nine steps. Each one ships something you keep.
PHASE 01
Diagnose
See where the money is leaking
We map the market, install real attribution, and wire the automation before anything gets built. Nothing gets built on guesses.
- 01
Market Dominator
Output
Your best-fit buyer, your real market, and the message that makes them call you first.
- 02
Lead GPS
Output
Every lead and every job traced to its source, down to the dollar.
- 03
Automation Engine
Output
New build, remodel and service pipelines wired so leads move without you chasing them.
PHASE 02
Design
Build the machine that captures and converts
Traffic on, speed to lead fixed, and follow-up that works your estimates for you. The leaks get plugged in the order they cost you most.
- 04
Growth Engine
Output
Pipeline filled from Meta, Google and Local Services, every lead tracked to signed revenue.
- 05
Contact Activator
Output
An AI front desk answering every lead in under 60 seconds, 24/7, routing the hot ones to you.
- 06
Nurture Machine
Output
A 6-touch estimate follow-up that works your quotes for three weeks, plus dead-lead reactivation.
PHASE 03
Dominate
Scale the revenue with control
Your sales process standardized, one dashboard for the whole business, and a plan that keeps the pipeline full through the off-season.
- 07
Sales Accelerator
Output
A good-better-best quote system and an objection map, so closing does not ride on how you feel that day.
- 08
Owner's Dashboard
Output
One screen with the whole revenue picture, readable in under five minutes a week.
- 09
Growth Plan
Output
A 12-month plan built on your own numbers, including the off-season.
What you get
What actually gets installed.
The build
- Full attribution install, click to signed contract
- CRM configured around your pipelines, not a template
- AI front desk answering inbound in under 60 seconds
- Estimate follow-up sequences, built and live
- Paid media running on Meta, Google and Local Services
- Quote system and objection map, written down
- Owner's Dashboard wired to real data
The handover
- Every workflow documented
- Your team trained on the system, recorded
- A 12-month growth plan built on your numbers
- Weekly working sessions through the install
After 90 days, you own
- A business that books jobs without you being the glue
- One dashboard that tells you the truth in five minutes
- The whole system, documented, in your accounts, in your name
The fit check
This is not for every pool builder.
It fits if
- You are doing $1M or more a year
- You can handle 20 or more appointments a month
- You can put at least $3K a month into advertising
- You want the business to run without you
- You will show up and participate in the install
It does not if
- You just want more leads and nothing else
- You want to hand it over and disappear
- You are looking for the cheapest option
- You want a guarantee that you will collect a number
Investment
The price is on the page.
You should not have to book a call to find out what something costs.
Install
$8,500
one time
You run it after we build it.
- The full 9-step install, 90 days
- Everything documented and handed over
- Your team trained on the system
Managed
$8,500
plus $2,400/mo from day 91
We keep running the growth engine.
- Everything in Install
- We run the marketing engine ongoing
- 1.5% of revenue above your baseline, billed quarterly
Growth Partner
$8,500
plus $2,400/mo from day 91
We own the whole funnel, click to customer.
- Everything in Managed
- Click to appointment to customer to review
- Cold-call appointment setting included
- 4% of revenue above your baseline, billed quarterly
The CRM is $97/month on every tier. Ad spend is yours and stays in your account, exactly as it is now.
Your baseline is measured during the install, before we touch anything, and it is fixed there. The share only applies to revenue above it. If a quarter comes in below baseline, you owe nothing for that quarter and nothing rolls forward.
The guarantee
The 29% Promise.
We surface new opportunity worth 29% of what you invoiced last quarter, inside 90 days, in your own dashboard. If we do not, we keep going free until we do.
What I will not do is promise you collect it. Surfacing the opportunity is our job. Closing it is still yours, and anyone who promises you the second half is guessing.
It holds as long as you hold up your side: work the leads, keep the integrations live, hold the agreed spend, and answer us inside five business days. If that lapses, the clock pauses until it starts again.
The honest answer
Why the audit is free.
1
Because it is how I find clients
I am not pretending otherwise. The audit is genuinely useful on its own, and it is also the most honest sales process I know of. You see exactly how I think before you pay me anything.
2
Because I would rather disqualify you early
Ten installs at a time means the wrong client costs me a slot I cannot get back. Finding out on a free call beats finding out in month two.
You get the plan whether we work together or not. I get a real look at whether this is a fit. That is the trade.
Straight answers
Questions pool builders ask.
What happens on the audit call?
I look at your actual numbers: where leads come from, what happens after they arrive, how estimates get followed up, and what your pipeline really looks like. Then I tell you your single biggest constraint. If I cannot find three real leaks, I say so and leave you alone. You keep the plan either way.
Is this a sales call?
No. Pricing is on this page, the process is on this page, and the FAQ is on this page. You will know what it costs and how it works before we ever speak. The call is for looking at your numbers.
How is this different from an agency?
An agency sells you activity: impressions, clicks, leads. Then the follow-up, the closing and the season are back on you. We install the whole engine, click to customer, and hand you the keys. After 90 days it is yours, in your accounts, in your name.
Do I have to run ads?
You need at least $3K a month in advertising for the Growth Engine step to do anything. That spend is yours and stays in your account. Our fee is separate from it, exactly as it is now.
What if I already have a CRM?
Then we work with it or we replace it, depending on what it can actually do. Most of the pool businesses we audit have a CRM that nobody trusts and half the team avoids. That is a configuration problem, not a software problem.
How long until I see something?
Attribution goes in first, so you can see the truth about your own numbers inside the first couple of weeks. That is usually the part owners find hardest to look at and most useful to have.
What do you need from me?
Access to your accounts, and about an hour a week through the install. This only works if you participate. We turn away people who want to disappear and have it done to them.
Why only ten installs?
Because we do the work ourselves rather than handing it to a junior team. Ten is how many we can do well at once. It is not a countdown timer and there is no fake deadline on this page.
Next step
Book the free Revenue Growth Audit.
- 1I look at your lead flow, your follow-up, and your tracking
- 2I tell you your three biggest leaks and what each one costs you a year
- 3I tell you straight whether this is a fit right now
If it is, we start building. If it is not, you walk away with a clearer view of your own business and no hard feelings.
Free. Not a sales call. You keep the plan either way.